Terry Lemerond is president of EuroPharma, headquartered in Green Bay, WI. Terry is an icon in the natural products industry who has researched and developed more than 400 top-selling nutritional and botanical formulations and was the first to introduce to the U.S. market ginkgo biloba, glucosamine sulfate, IP6, black cohosh and botanical standardization. His mission is to introduce revolutionary natural products that will improve the health of America. Terry is the recipient of the Natural Products Association Industry Champion Award, which recognizes individuals who have made notable contributions to the natural products industry and has received numerous awards for outstanding products. He conducts educational seminars on the benefits of natural medicines and is frequently interviewed in print and on the radio. In the past 40 years, he has accumulated a wealth of experience and knowledge in the field of health and nutrition which he shares on his website, Terry Talks Nutrition.
 
Health E-Insights: What’s the newest, freshest approach you’ve brought to EuroPharma? 
 
Mr. Lemerond: I don’t think I brought a new and fresh approach to EuroPharma because my philosophy has not changed in the last 30 years as to how I approach the business side of EuroPharma. The new and fresh of EuroPharma are the exciting new and scientifically-based nutritional formulas. 
 
Health E-Insights: What’s the most important decision you have had to make as a leader of your organization? 
 
Mr. Lemerond: The most important decision is the commitment to sell only the health food industry and professionals and not having an interest in food and drug mass marketing. 
 
Health E-Insights: As an industry pioneer, what is one mistake you witness industry business leaders making more frequently than others? 
 
Mr. Lemerond: Not committing to quality for fear that the price of a good quality product will price them out of the market. 
 
Health E-Insights: What significant trends do you see in the industry? 
 
Mr. Lemerond: A greater interest by consumers for quality products and an interest in assuming responsibility for their health rather than depending on physicians. 
 
Health E-Insights: Do you sing in the shower or your car? 
 
Mr. Lemerond: Absolutely not. 
 
Health E-Insights: If you could be a superhero, what would you want your superpowers to be? 
 
Mr. Lemerond: To grant health and longevity to everyone. 
 
For more information and interview consideration, contact Sheldon Baker at [email protected] or visit his website at www.bakerdillon.com. And check out his blog at www.NutraInk.com.